Built For This

Reader, Ever feel like your story isn’t worth sharing because it’s not “dramatic” enough? No rock-bottom moment. No heroic comeback. Just… life. Here’s the truth: the stories we don’t tell are the ones people need the most. Let me explain. 🤿 The Rewrite Moment:The Stories You’re Afraid to Tell Most people think their story needs to be extraordinary to matter. But the opposite is true. The moments you’ve buried - the ones you think are “too small” or “too boring” - are the ones that connect...

Reader, You think your scars will scare people away, but what if they’re the source of your magnetism for the perfect opportunities, clients and income? I once bled on the screen about my combat PTSD and panic attacks - raw, unfiltered, no filter. I expected crickets or trolls. Instead, 300 DMs poured in from creators and founders whose own anxiety had them frozen in the wings. They all thought they were alone and were grateful that I spoke up about what life is like daily for people with...

Reader, You think posting more will fill your calendar - until a single message prints $7K. I almost didn’t send it. I sat staring at my screen, thumb hovering over the DM box because it felt too bold. What if they laughed? What if they blocked me? My brain screamed “risk,” but I remembered: connection trumps broadcast. So I typed one sentence that named their exact pain - and sent it. Three days later, they replied with a down payment. Seven thousand dollars in my bank. That single DM erased...

Reader, Stop treating your brand like a fancy billboard - your real art lives in your mind and your presence. You’ve mastered Canva, created trending content, tweaked your color palette, and polished your logo until it shined from miles, yet your content still feels…flat. Meanwhile, your mind is a cluttered studio: outdated beliefs piled into every corner, choking your confidence and dimming your soul’s true colors. I’ve been there and it still happens sometimes. I once spent a month...

Reader, You don’t just get “nervous” before you post online or go live - you experience a full-body alarm, as if your ancestor just watched a saber-tooth jump out from the bushes. Last month, I scheduled a 2 PM livestream and spent the hour beforehand replaying a childhood friend telling me “no one cares what you think.” By the time I clicked “Go Live,” my chest was pounding, my vision tunnelled, and my throat locked shut - classic fight-or-flight hijack. Yes, things come up for me daily even...

Reader, You’re terrified of looking like a fuck-up, so you never start. Good news: that fear is your launchpad. I’ve been there. 1. The Freebie Fiasco 1,500 people signed up for my “Authentic Expression” PDF and I accidentally sent them my an old PDF that I was NOT proud of instead. Not a peep for a week. I thought I’d lost them forever. Cheers to those of you that are still here. 2. The Phone-Only Webinar I logged in, only to have my laptop crash and my slides vanish into the ether. So I...

Reader, I spent six months cranking out three posts a day - TikToks, Reels, carousels, live streams - hoping the algorithm would finally give a damn. Yet my DMs stayed crickets. Every morning I’d wake up to the same zero notifications and think, “What else can I post?” I chased trends, piled on hashtags, even begged my friends to engage. But more noise only tuned my audience out. The lesson I learned was that volume without intention rewires your brain to broadcast “avoid,” not “approach.”...

Reader, “There was a pause so heavy I could feel my heart in my throat, and I finally blurted, ‘Did I just price myself out of this entire conversation and scare away the one client who could’ve changed everything?’” Damiana stared at her screen at 11:47 AM, heart pounding over her $11K proposal. She’d clawed her way to $2K months, but every lowball price tag hammered her self-worth. Then she admitted the truth: “I’m terrified to charge what I’m worth.” That crack was everything. Because...

Reader, You slash your prices to be “nice,” but this isn’t generosity - it’s disrespect to yourself. I used to undercharge every client because I hated feeling like the asshole asking for money. So I set my package at half the market rate, convinced I’d fill my calendar by being “affordable.” Instead, I got one of two things: 1) a filled calendar with no time to actually enjoy life. 2) tire-kickers and ghosters - clients who didn’t value my time, my expertise, or me. Every lowball quote...