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Reader,
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You’re terrified of looking like a fuck-up, so you never start.
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Good news: that fear is your launchpad.
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I’ve been there.
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1. The Freebie Fiasco
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1,500 people signed up for my “Authentic Expression” PDF and I accidentally sent them my an old PDF that I was NOT proud of instead.
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Not a peep for a week. I thought I’d lost them forever. Cheers to those of you that are still here.
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2. The Phone-Only Webinar
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I logged in, only to have my laptop crash and my slides vanish into the ether.
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So I delivered my two-hour masterclass from my phone - no notes, no visuals, just raw voice and grit.
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3. The “Delete This” Dance
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I posted a TikTok and IG video of me declaring “I’m a transformation coach!” - then breaking into the world’s most awkward dance.
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I was mortified and wanted to delete it.
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Instead, it blew up to 1 million views in under a week.
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Each one stung like hell and each one taught me that visibility is built on imperfect action - not endless planning.
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Here’s why your fear of fucking up is actually your secret weapon:
- Fear = Filter. Your amygdala treats the unknown like a saber-tooth tiger - so you freeze.
- Momentum Over Mastery. Real forward motion comes from the first messy step, not a flawless blueprint.
- Fail Fast, Learn Faster. Every face-plant rewires your brain to crave growth over safety.
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Your 60-Second Drill:
- Choose the one “perfect” thing you’ve been hoarding - an email, a video, a pitch.
- Set your timer for 60 seconds.
- Ship it - post it, send it, hit publish and embrace the flop.
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Feel that spike of terror?
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Good. Laugh at it.
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That’s the spark of your next breakthrough.
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Want a full, 5-day deep dive on turning your fuck-ups into your greatest visibility engine?
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Join the ICONIC 5-Day Challenge.
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Crown on. Get the fuck to work.
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See you in the future!
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Khadaura Roshan
​​The Brand Storyteller​
​💬 Connect with me on Threads​
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When you’re ready, here are 3 other ways I can support you:
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1:1 Spotlight Session
Unleash a laser-focused 60-minute deep dive delivering transformative narrative resets, plug-and-play brand blueprints, and neuroscience-backed visibility triggers that obliterate self-doubt, ignite fearless momentum, and catapult you into magnetic authority.
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​Book Your Session Now → ​
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Regulate • Recode • Revenue
4-week accelerator that helps you regulate your nervous system, recode your identity and earn $10–$15K+ in 30 days, ≤20 hrs/week - and it’s parent-friendly. We focus on brand-building as art, high-end scaling, visibility, and wealth manifestation, particularly through high-ticket offers and movements.
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​Claim Your Seat →​
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Substack Publication
Unfiltered insight for creators who feel too much and focus too little. Daily emails that hit bone - no fluff, no hacks, just real rewiring. If you’re building a life that actually fits your brain, this is your home.
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​Start Reading and Listening →​
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