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Reader,
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You slash your prices to be “nice,” but this isn’t generosity - it’s disrespect to yourself.
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I used to undercharge every client because I hated feeling like the asshole asking for money.
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So I set my package at half the market rate, convinced I’d fill my calendar by being “affordable.”
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Instead, I got one of two things:
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1) a filled calendar with no time to actually enjoy life.
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2) tire-kickers and ghosters - clients who didn’t value my time, my expertise, or me.
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Every lowball quote hammered my self-worth, rewiring my brain to believe my contribution was cheap.
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Here’s the tea with no sugar: your price tag is a lightning rod for the clients you deserve.
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When you price low, you attract bargain hunters who drain your energy and disrespect your process.
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Remember, this is not about you charging, it is about them investing in their future knowing you are the person to guide them to and beyond the transformation.
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Neuroscience shows that our beliefs about worthiness map directly onto our pricing behavior.
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If you think you’re “just lucky” or “not enough,” your amygdala will panic at high numbers and force you to shrink back.
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But as a Firewalker, you must reclaim your birthright to abundance by design.
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Your value isn’t negotiable, it’s non-negotiable.
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Try this pricing exercise today:
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Grab a blank sheet and write down your ideal rate - no bullshit, no apologies.
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Then double it.
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Yes, double it.
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Feel the resistance in your chest.
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That’s the exact spot you need to rewire.
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And if you’re feeling bold, add a “0” to the end of your price and journal about what comes up for you.
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Now, in that same notebook, list three ways charging premium transforms your mindset and work:
- It forces you to level up your delivery.
- It filters in clients who match your ambition.
- It funds your own growth and legacy.
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Those aren’t fluff - they’re business truths.
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Posting overpriced is better than underdelivering.
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So right now, update your site, your proposals, and your DMs with that doubled number.
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Stand tall and own it.
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Watch how the right people raise their hands because they see you value yourself enough to demand excellence.
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This is what I help my clients with in my 1:1 Spotlight Sessions.
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Reply to this email with your new price and one way you’ll elevate your offer to match it.
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Let’s burn the old scarcity story and claim abundance as your baseline.
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You deserve premium clients, premium rates, and a premium life.
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Stop being “nice.”
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Charge what you’re worth and let the right people rise with you.
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Well, that’s all for now.
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See you in the future!
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Khadaura Roshan
​​The Brand Storyteller​
​💬 Connect with me on Threads​
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