Reader,
“There was a pause so heavy I could feel my heart in my throat, and I finally blurted, ‘Did I just price myself out of this entire conversation and scare away the one client who could’ve changed everything?’”
Damiana stared at her screen at 11:47 AM, heart pounding over her $11K proposal.
She’d clawed her way to $2K months, but every lowball price tag hammered her self-worth.
Then she admitted the truth: “I’m terrified to charge what I’m worth.”
That crack was everything.
Because growth isn’t about doing more, it’s about owning your limits and then blowing past them.
Here are the 5 fierce constraints that flipped Damiana’s business in 7 days:
#1 The Price Constraint
She wrote down her “nice” rate of $5.5K and felt the panic knot in her chest.
Then she doubled it to $11K, spoke it out loud, and refused to bail.
Result: Her amygdala learned “premium = safe,” and her next client call opened with an instant “Yes.”
#2 The Belief Constraint
No more living as “just lucky.”
Damiana owned her expertise: “I engineered breakthroughs for CEOs who hit burnout - I know the map.”
That shift from “hope they’ll pay” to “they need this” rewired her identity and her income.
#3 The Neural Constraint
Every bold move felt like fighting for survival - until we burned that lie to ashes.
She anchored her resistance with one brutal breath drill:
- Inhale into the fear for five seconds.
- Exhale the doubt like smoke.
Do this until your chest craves expansion over constriction.
#4 The Offer Constraint
She removed every extra “bonus” and packaged exactly what converts: her signature transformation.
No clutter. No confusion.
When your offer is crystal, your ideal clients see it as non-negotiable.
#5 The Client Constraint
Quit chasing anyone who ghosts.
She defined her perfect client - ambitious, coachable, ready to invest and made herself impossible to ignore.
Her calendar filled with high-intent inquiries, not tire-kickers.
Damiana didn’t get luckier. She reprogrammed her self-concept to demand abundance.
Your drill:
- Write down the price you’ve been too “nice” to charge.
- Double it and feel the spike of panic.
- Anchor that panic with a five-second inhale/exhale drill.
- Strip your offer to its pure transformation.
- Define your ideal client and refuse all others.
Feel that lit fuse in your chest?
That’s your future self, furious at every excuse you’ve fed them.
Reply with the rate you’re killing and the bold number you’re owning.
Let’s torch scarcity and build a birthright business - no more hustling, only ruling.
This is what we do in my spotlight sessions.
Crown on. Get the fuck to work.
See you in the future!
Khadaura Roshan
The Brand Storyteller
💬 Connect with me on Threads
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